From swiss peaks to global feeds: A campaign with altitude, attitude - and reach!

In summer 2025, Mammut partnered with zooom to launch a bold global campaign that blends storytelling, digital innovation, and real-world activations to spark outdoor adventure and community engagement worldwide. Centered around photography, exploration, and creativity, the campaign brings Mammut’s core values – performance, quality, and pioneering spirit – to life.

Our challenge? Build a campaign that felt fresh, adventurous, and participatory on a global scale. Challenge accepted, results delivered!