Instant photos on a whole new level
‘Polaroid’ has become the generic term for any instant camera around, but one of them stands out from the rest: The Leica Sofort. A vintage-inspired camera that offers on-the-spot photos in true Leica style and tradition.
Our campaign was aimed at sophisticated image makers – people who care about composition, technique and aesthetics. We wanted to show them the beauty in everyday life whilst demonstrating the many great reasons to keep your Leica Sofort close at hand.