- ProjectBranding
- ClientVogl's Nest
Vogl's Nest
Reinventing Tradition
Just a stone’s throw from our agency in Fuschl am See, a familiar lakeside address has entered a new chapter. After three decades as the family-run Landhotel Schützenhof, the hotel was ready to reimagine itself by bringing it forward with clarity and intention.
The Vogl family had a clear ambition: to create a place where time slows down and the essentials take center stage. What they needed was a brand that could hold that vision and give it a voice.
zooom was commissioned to lead the full brand relaunch — from brand strategy and hotel concept development to naming, corporate identity and communication concept. Working closely with the Vogl family, we shaped a brand world that felt as personal as the people behind it.
THE NAME SAYS IT ALL
From this process, Vogl’s Nest was born — inspired by the hosting family’s name and the universal image of a nest as a place of warmth, safety and arrival. It carries the family's identity without demanding explanation.
The brand claim „Einfach mal sein"(“Simply be”) brings the feeling to the point. It expresses the hotel's invitation in the simplest possible way: less noise, more presence. Less performance, more being.
QUIET LUXURY, ROOTED IN NATURE
Set directly on the shores of Lake Fuschl, Vogl's Nest draws its strength from what is already there — water, stone, wood, calm and genuine hospitality. The visual identity was designed to reflect exactly that: natural and warm, with a color world inspired by softness, harmony and closeness to nature.
This philosophy extends into the guest experience itself. Drawing on zooom’s long-standing connection to Japan, the idea of an onsen-inspired heated stone pool at the lake’s edge took shape — a symbol of quiet luxury that feels both calm and deeply connected to the surroundings.
AN IDENTITY AS PERSONAL AS THE FAMILY BEHIND IT
The result is a coherent brand system that gives Vogl's Nest a distinctive presence across every touchpoint — from name and claim to visual language, color world and communication principles. The hotel team now has a strong, flexible framework that allows them to bring the brand to life in their own voice.
With the opening of Vogl’s Nest, a traditional lakeside hotel has become a distinctive destination with a clear positioning, a memorable name and an identity that feels as personal as the family behind it.
Discover it at voglsnest.at.
BRING YOUR VISION TO LIFE
There’s a good reason why hotels like Hotel Murmeli in Oberlech, Hotel Jakob and Waldhof Fuschlsee Resort trust us with their brands: we specialize in tourism. As a full-service agency with almost 30 years of experience, zooom develops brand strategies, concepts and identities that turn destinations into distinctive brands. From positioning and naming to design, content and campaigns, we create holistic brand experiences that resonate with modern travelers while staying true to a place’s roots. Thinking about repositioning your brand or launching a new concept? Let’s talk.
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We’re full of ideas and ready for any challenge; no matter how big or small. Jump onboard and together we’ll make great things happen.
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