- ProjectStrategy, Creative
- Web www.bundaberg.com
Outback thinking, stateside drinking
Californian soil proves to be fertile ground for Bundaberg Brewed Drinks, the maker of craft brewed ginger beer, root beer and other carbonated soft drinks. The family-owned Australian business successfully expanded its operations along the US West Coast and is growing strongly in sales. They approached zooom to help broaden their scope and promote their tasty beverages.
As their US agency of choice, we defined the North American Marketing Strategy in conjunction with their sales team, built up sampling and event teams, created on-premise activation campaigns. We also integrated social media & PR outreaches, and designed and produced the US marketing and sales tools. That’s all kept us pretty busy. Building up brand equity in new markets takes time and passion. Just like a good brew.
WE DO BREW
Bundaberg might not be an American household name yet – and we’re not sure it should be. We’re not trying to be the next Coke – rather, they’re focusing on unique craft drinks with strong appeal to a unique market. In that market, they want to stand out – and we want to help them. Cheers!