Photographer as artist. That’s the thinking that drove us to create Red Bull Illume Image Quest – the most respected photo competition in the adventure and action sports world. As these incredible athletes earned their place on the world’s stage, so should the people who tell their stories – the photographers who go to the most extreme lengths possible to create images that grab your eye and capture your imagination. Every edition brings out the most captivating images on the planet that celebrate the passion, lifestyle, and culture of this world and the people that play in it.

zooom has been there from the beginning, but like… right from the very beginning. Red Bull Illume Image Quest was started and initiated by our founder Ulrich Grill in 2006, and together with Red Bull it has become like the ‘Oscars of adventure and action sports photography’. We’ve been creating everything from concepts, to graphics, texts and video assets, building media relations and doing the event organization. We run it from A to Z.

Over the last decade, Red Bull Illume has evolved to become so much more than a photo contest – it’s now not only a competition with over 59,000 submissions from the world’s best adventure and action sport photographers, it’s a cultural event and incredible exhibition, as the winning images travel the world, displayed in 2x2m lightboxes in some of the globe’s most incredible cities.  

The contest returns now in 2021 for its sixth edition with submissions open from March 01 to July 31, 2021, and is free to enter for everyone that has a passion for sharing moments that inspire the world.

Great images deserve to be seen – that’s why we build the stage and attract an audience for the world’s greatest imagery show.