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Red Bull Illume

Photographer as artist. That’s the thinking that drove us to create Red Bull Illume Image Quest – the most respected photo competition in the adventure and action sports world. As these incredible athletes earned their place on the world’s stage, so should the people who tell their stories – the photographers who go to the most extreme lengths possible to create images that grab your eye and capture your imagination. Every edition brings out the most captivating images on the planet that celebrate the passion, lifestyle, and culture of this world and the people that play in it.

zooom has been there from the beginning, but like… right from the very beginning. Red Bull Illume Image Quest was started and initiated by our founder Ulrich Grill in 2006, and together with Red Bull it has become like the ‘Oscars of adventure and action sports photography’. We’ve been creating everything from concepts, to graphics, texts and video assets, building media relations and doing the event organization. We run it from A to Z.

Over the last decade, Red Bull Illume has evolved to become so much more than a photo contest – it’s now not only a competition with over 59,000 submissions from the world’s best adventure and action sport photographers, it’s a cultural event and incredible exhibition, as the winning images travel the world, displayed in 2x2m lightboxes in some of the globe’s most incredible cities.  

The contest returns now in 2021 for its sixth edition with submissions open from March 01 to July 31, 2021, and is free to enter for everyone that has a passion for sharing moments that inspire the world.

Great images deserve to be seen – that’s why we build the stage and attract an audience for the world’s greatest imagery show. 

We are back in Action

Image Quest 2021

The Red Bull Illume Image Quest 2021 is the sixth edition of the world’s greatest adventure and action sports imagery contest.

There are ten categories creators can choose from, each with their own criteria which can be submitted via redbullillume.com or on Instagram while tagging @redbullillume and #rbi21submission until July 31, 2021. Take your chances and submit now to not only gain global exposure, but also win awesome prizes which are valued over €200,000 from this year’s global partners, such as Lenovo, SanDisk, Black Diamond and Leica! 

A judging panel of 50 renowned photo editors and photo experts will select 56 Finalists, Category Winners and an Overall Winner, which will be unveiled at the Winner Award Ceremony in November 2021. 

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Unprecedented Level Of Exposure

Winner award ceremony

Red Bull Illume is considered ‘the Oscars of adventure and action sports imaging’ – and there‘s an Oscars-level party when it‘s time for the unveiling of all the winners. It’s the event that content creators get excited about as everyone gains immense exposure while their work is shared with the world.

In 2019, the trophies were given out at 2,275m high in the spectacular LUMEN – Museum of Mountain Photography atop Plan de Corones in South Tyrol, Italy, providing a thrilling experience for all guests.

This mind-blowing venue hosted the three-day event from November 18 to 20, 2019 – in addition to the ceremony there were workshops and seminars exclusively for the 60 finalists. Finally, on November 20, the 60 finalist images, 11 category winners and the overall winner were unveiled and they picked up an incredible set of prizes.

Stay tuned for further announcements about the one-of-a-kind event in 2021. 

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Illuminating cultural hubs

Indoor & outdoor exhibit tour

After the unveiling, all finalist images are presented around the globe, travelling to capitals and cultural hubs as part of a unique and standalone exhibition.

In 2019, all finalist images went on display in breathtaking outdoor venues such as Miami, Jackson Hole and Seven Springs Mountain Resort in the USA as part of the Red Bull Illume Exhibit Tour. In addition, the images were also showcased indoors on 2x2m T-shaped lightboxes provided by CCS digital fabric, which traveled trough 14 SES Spar European Shopping Centers around Austria, Italy and Slovenia.

Interested in hosting a tour stop for the Red Bull Illume Image Quest 2021? Reach out to us now!

Prepare to be enlightened by the world's greatest adventure and action sports imagery. 

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The Red Bull Illume Image Quest is the ultimate opportunity for adventure and action sports photographers to gain international recognition for their captivating images. With that in mind, zooom strategized a communications campaign that targeted everyone from the seasoned pros to the novice content creators through social media and the press – specifically within the photography, adventure and actions sports, and news communities. 

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A website for an event like Red Bull Illume isn't just your regular website. It's an exercise in complex data asset management, user experience, and community building. And that's not even getting technical. 

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Key Features

  • Designed for still and moving images
  • ­­­­Manage unlimited contests in one ­­place
  • Add unlimited categories and phases to your contest
  • Customize your voting process
  • Single-Sign-On capable
  • Bulk submissions, CSV and assets bulk download
  • Customizable to your needs
  • Detailed KPIs overview and CSV download
  • Integrated e-mail system
  • Different built in voting types
  • Simple and advanced search features
  • End consumer, judges and editor interface


On top of organizing the entire competition, the final event, and the exhibition tour, zooom designed and distributed the Limited Edition Red Bull Illume Photobook 2019. With only 4,000 books available, each individually numbered and stamped, the photobook honors the hard work and craft of the best adventure and action sports photographers.

Available at store.cooph.com.

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We’re full of ideas and ready for any challenge; no matter how big or small. Jump onboard and together we’ll make great things happen.

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