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Red Bull Illume

Photographer as artist. That’s the thinking that drove us to create Red Bull Illume Image Quest – the most respected photo competition in the adventure and action sports world. As these incredible athletes earned their place on the world’s stage, so should the people who tell their stories – the photographers who go to the most extreme lengths possible to create images that grab your eye and capture your imagination. 

Over the last decade, Red Bull Illume has evolved to become so much more than a photo contest – it’s now not only a competition with over 59,000 submissions from the world’s best adventure and action sport photographers, it’s a cultural event and incredible exhibition, as the winning images travel the world, displayed in 2x2m lightboxes in some of the globe’s most incredible cities.  

Great images deserve to be seen – that’s why we build the stage and attract an audience for the world’s greatest imagery show. 

A record is broken

Image Quest 2019

The Image Quest 2019 was the fifth edition and has evolved with exciting new categories; ‘Moving Images’, ‘Emerging by Red Bull Photography’ and ‘Best of Instagram by SanDisk’. Photographers could submit their most gramworthy moments on Instagram while images for all other categories have been entered on redbullillume.com

The result? 59,551 submissions, a jaw-dropping increase of 73% compared to the previous 2016 edition!

Once the submission phase closed, an international judging panel of 50 renowned photo editors and digital photo experts selected the 60 finalists, including 11 Category Winners and 1 Overall Winner.

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On top of the clouds

Winner award ceremony 2019

Giving out the best adventure and action sports imagery trophies is way more thrilling at 2,275m high. Hosting a memorable event is all about selecting the right location and this year’s Winner Award Ceremony did not disappoint, held in the spectacular LUMEN – Museum of Mountain Photography atop Plan de Corones in South Tyrol, Italy. 

This mind-blowing venue hosted the three-day event from November 18 to 20 – in addition to the ceremony there were workshops and seminars exclusively for the 60 finalists. Finally, on November 20, the 60 finalist images, 11 category winners and the overall winner were unveiled and they picked up an incredible set of prizes from the global Partners Sony, SanDisk, Skylum and COOPH valued at €100,000.

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Illuminating cultural hubs

Indoor & outdoor exhibit tour

After the winners were unveiled everyone stepped outside for the premiere of the Global Exhibit Tour, where the 60 winning images were lit up on 2x2m lightboxes, illuminating the mountain top. In addition to a photo exhibition above the clouds, the Red Bull Illume Image Quest 2019 added the Indoor Global Exhibit Tour with a new mind-blowing set-up that moves across 2 continents for an entire year after the competition. 

Prepare to be enlightened by the world's greatest adventure and action sports imagery. 

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MAKING GREAT IMAGES GO GLOBAL

DIGITAL DISTRIBUTION

The Red Bull Illume Image Quest is the ultimate opportunity for adventure and action sports photographers to gain international recognition for their captivating images. With that in mind, zooom strategized a communications campaign that targeted everyone from the seasoned pros to the novice content creators through social media and the press – specifically within the photography, adventure and actions sports, and news communities. 

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CUSTOM-BUILT DIGITAL PLATFORMS

CONTEST PORTAL, CONTENT HUB

A website for an event like Red Bull Illume isn't just your regular website. It's an exercise in complex data asset management, user experience, and community building. And that's not even getting technical. 

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Key Features

  • Designed for still and moving images
  • ­­­­Manage unlimited contests in one ­­place
  • Add unlimited categories and phases to your contest
  • Customize your voting process
  • Single-Sign-On capable
  • Bulk submissions, CSV and assets bulk download
  • Customizable to your needs
  • Detailed KPIs overview and CSV download
  • Integrated e-mail system
  • Different built in voting types
  • Simple and advanced search features
  • End consumer, judges and editor interface

LIMITED EDITION PHOTO BOOK

On top of organizing the entire competition, the final event, and the exhibition tour, zooom designed and distributed the Limited Edition Red Bull Illume Photobook 2019. With only 4,000 books available, each individually numbered and stamped, the photobook honors the hard work and craft of the best adventure and action sports photographers.

Available at store.cooph.com.

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LIKE WHAT YOU SEE?

LET'S GET TOGETHER

We’re full of ideas and ready for any challenge; no matter how big or small. Jump onboard and together we’ll make great things happen.

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