Creating a Campaign That Sparks Emotion

At zooom, we believe in stepping outside the ordinary - and in October 2024, we teamed up with The ORGANICS by Red Bull®, a brand that lives and breathes the same spirit. As new lead agency, our first mission was to craft a brand campaign that would bring this essence to life. The result? TASTES LIKE __.

At the heart of the campaign is a simple but powerful truth: taste is more than flavour - it’s emotion. That’s why each key visual captures authentic moments of young people enyoing good times with friends - picnic in parks, chilling at the pool or dancing under starlit skies. We didn’t just tell a story. We let people feel it.

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Creating a Campaign That Sparks Emotion

At zooom, we believe in stepping outside the ordinary - and in October 2024, we teamed up with The ORGANICS by Red Bull®, a brand that lives and breathes the same spirit. As new lead agency, our first mission was to craft a brand campaign that would bring this essence to life. The result? TASTES LIKE __.

At the heart of the campaign is a simple but powerful truth: taste is more than flavour - it’s emotion. That’s why each key visual captures authentic moments of young people enyoing good times with friends - picnic in parks, chilling at the pool or dancing under starlit skies. We didn’t just tell a story. We let people feel it.

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A campaign with star power

To kick off the campaign in style, The ORGANICS by Red Bull® partnered with Germany’s Next Topmodel. Together with two top model contestants and three other talents, zooom brought the TASTES LIKE __ universe to life in Palm Springs, California.

A campaign with star power

To kick off the campaign in style, The ORGANICS by Red Bull® partnered with Germany’s Next Topmodel. Together with two top model contestants and three other talents, zooom brought the TASTES LIKE __ universe to life in Palm Springs, California.

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zooom project the organics tastes like swiper garden mobile image 1

A campaign with star power

To kick off the campaign in style, The ORGANICS by Red Bull® partnered with Germany’s Next Topmodel. Together with two top model contestants and three other talents, zooom brought the TASTES LIKE __ universe to life in Palm Springs, California.

The narrative?

Five friends escape the everyday for a weekend of sun, spontaneity, and natural refreshment. It's a celebration of togetherness, the freedom to explore, and memories made in the moment. A campaign that not only invites people to try—but to feel what it means to sip something truly special.

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Behind the lens: Aaron Smith

Bringing this sun-drenched story to life was none other than Aaron Smith, a skate and lifestyle photographer from Los Angeles with a strong background in shooting high-profile advertising campaigns. Aaron’s laid-back energy and sharp creative instincts made him the perfect match for the TASTES LIKE __ campaign. He captured both stills and motion with a steady hand and an intuitive feel for the vibe on set—effortlessly connecting with the models while staying cool under pressure, even with the Germany’s Next Topmodel TV crew filming behind the scenes. The result? Visual storytelling that’s as vibrant and natural as the drinks themselves. Teamwork makes the dream work.

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Behind the lens: Aaron Smith

Bringing this sun-drenched story to life was none other than Aaron Smith, a skate and lifestyle photographer from Los Angeles with a strong background in shooting high-profile advertising campaigns. Aaron’s laid-back energy and sharp creative instincts made him the perfect match for the TASTES LIKE __ campaign. He captured both stills and motion with a steady hand and an intuitive feel for the vibe on set—effortlessly connecting with the models while staying cool under pressure, even with the Germany’s Next Topmodel TV crew filming behind the scenes. The result? Visual storytelling that’s as vibrant and natural as the drinks themselves. Teamwork makes the dream work.

Out There, Everywhere

The TASTES LIKE __ campaign officially launched in May across Germany and Austria—making its way into living rooms, city streets, and favourite hangouts. A fresh TV commercial and a variety of point-of-sale assets set the tone, supported by eye-catching Out of Home placements in cities like Berlin, Düsseldorf and Vienna. Whether you're catching the tram or cruising past a billboard, there's a good chance you’ll spot a burst of flavour lighting up your day.

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A vision that aligns

This partnership with The ORGANICS by Red Bull® is more than just a campaign — it’s a creative synergy. With their commitment to naturalness, authentic experiences, and our drive to craft visionary brand stories, we’ve created something truly refreshing.

Tastes like a perfect fit? We think so.