![logo rb](https://www.zooom.com/fileadmin/_processed_/9/0/csm_logo-rb_15b5517eac.png)
- ClientRed Bull
- Web redbullmindgamers.com
MENTALLY MATCHED
THE MISSION: INVADE YOUR BRAIN
Red Bull’s Mind Gamers project is a unique brand-building mission – it’s not telling or selling a story, but inviting you to be part of creating one. Escape-the-room puzzles, memory games – this unique installation-event had to literally capture your attention. Competitors qualified through a series of online games before being invited to the compete head-to-head, in real life and real time. In 2017 the major theme was ‘Esacpe the Room’ – in 2018, Rubik’s Cube specialist are battling at various regional events worldwide, leading up to the World Championship Showdown in Boston. We worked on both!
![mind gamers keyvisual rb](https://www.zooom.com/fileadmin/_processed_/f/c/csm_mind-gamers-keyvisual-rb_ea666d012b.jpg)
Look and feel
Pieces of a puzzle
Our task was to help develop the overall look and feel of Red Bull Mind Gamers’ visual communication. With a strong nod towards gaming culture in both color palette and design, our visuals had to make a message clear: this was fun, but challenging – and requires a high level of mental acuity.
![mind gamers rubics cube keyvisual rb](https://www.zooom.com/fileadmin/_processed_/b/9/csm_mind-gamers-rubics-cube-keyvisual-rb_bfc80f55eb.jpg)
![mind gamers escape template rb](https://www.zooom.com/fileadmin/_processed_/3/d/csm_mind-gamers-escape-template-rb_9abe24ef73.jpg)
Sharp and smart
In print, out-of-home
zooom mocked up various visual possibilities for use in both OOH and in print magazines – including image re-touching, copy and concept, and visual language.
![mind gamers rubiks A4 magazine rb](https://www.zooom.com/fileadmin/_processed_/4/8/csm_mind-gamers-rubiks_A4_magazine-rb_d64217cdc4.png)
![mind gamers escaperoom ooh rb](https://www.zooom.com/fileadmin/_processed_/d/c/csm_mind-gamers-escaperoom-ooh-rb_ec9d52852a.jpg)
![mind gamers bus rb](https://www.zooom.com/fileadmin/_processed_/e/1/csm_mind-gamers-bus-rb_904ad2b219.jpg)
LIKE WHAT YOU SEE?
LET'S GET TOGETHER
We’re full of ideas and ready for any challenge; no matter how big or small. Jump onboard and together we’ll make great things happen.
You in?