Initiated by Red Bull Racing, the Faces for Charity campaign combined the world of motorsports with a good cause. In 2012, the Wings for Life Foundation - an organization dedicated to making spinal cord injuries curable - initiated an extraordinary charity event. It gave people the chance to have their picture become part of a giant collage that adorned Formula 1 racecars while at the same time supporting spinal cord injury research.

For such a great project we left no stone unturned to get as much support as possible. With a number of creative solutions in both web design and print we literally managed to put the charity event on the fast lane.