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Image Quest 2021

The Red Bull Illume Image Quest 2021 is the sixth edition of the world’s greatest adventure and action sports imagery contest.

There are ten categories creators can choose from, each with their own criteria which can be submitted via redbullillume.com or on Instagram while tagging @redbullillume and #rbi21submission until July 31, 2021.

A judging panel of 50 renowned photo editors and photo experts will select 56 Finalists, 11 Category Winners and 1 Overall Winner, which will be unveiled at the Winner Award Ceremony in November 2021.

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On top of the clouds

Winner award ceremony 2019

Giving out the best adventure and action sports imagery trophies is way more thrilling at 2,275m high. Hosting a memorable event is all about selecting the right location and this year’s Winner Award Ceremony did not disappoint, held in the spectacular LUMEN – Museum of Mountain Photography atop Plan de Corones in South Tyrol, Italy. 

This mind-blowing venue hosted the three-day event from November 18 to 20 – in addition to the ceremony there were workshops and seminars exclusively for the 60 finalists. Finally, on November 20, the 60 finalist images, 11 category winners and the overall winner were unveiled and they picked up an incredible set of prizes from the global Partners Sony, SanDisk, Skylum and COOPH valued at €100,000.

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Illuminating cultural hubs

Indoor & outdoor exhibit tour

After the unveiling at the Winner Award Ceremony, all finalist images are presented around the globe providing an unprecedented level of exposure. The 56 images tour the world, while being exhibited in breathtaking venues, such as Miami, Jackson Hole and Seven Springs Mountain Resort in the USA. In 2019 the images were also showcased indoors on 2x2m T-shaped lightboxes provided by CCS digital fabric, which traveled trough 14 SES Spar European Shopping Centers around Austria, Italy and Slovenia.

Prepare to be enlightened by the world's greatest adventure and action sports imagery. 

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The Red Bull Illume Image Quest is the ultimate opportunity for adventure and action sports photographers to gain international recognition for their captivating images. With that in mind, zooom strategized a communications campaign that targeted everyone from the seasoned pros to the novice content creators through social media and the press – specifically within the photography, adventure and actions sports, and news communities. 

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A website for an event like Red Bull Illume isn't just your regular website. It's an exercise in complex data asset management, user experience, and community building. And that's not even getting technical. 

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Key Features

  • Designed for still and moving images
  • ­­­­Manage unlimited contests in one ­­place
  • Add unlimited categories and phases to your contest
  • Customize your voting process
  • Single-Sign-On capable
  • Bulk submissions, CSV and assets bulk download
  • Customizable to your needs
  • Detailed KPIs overview and CSV download
  • Integrated e-mail system
  • Different built in voting types
  • Simple and advanced search features
  • End consumer, judges and editor interface


On top of organizing the entire competition, the final event, and the exhibition tour, zooom designed and distributed the Limited Edition Red Bull Illume Photobook 2019. With only 4,000 books available, each individually numbered and stamped, the photobook honors the hard work and craft of the best adventure and action sports photographers.

Available at store.cooph.com.




We’re full of ideas and ready for any challenge; no matter how big or small. Jump onboard and together we’ll make great things happen.

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