Visibility, maximised
SALEWA has greatly benefited from zooom’s extensive network in the outdoor sports world. As an integral part of the last two editions of the Red Bull X-Alps adventure race, the brand has picked up a great deal of exposure within its key target market: hardcore mountain lovers who live for such events. The resulting co-branded SALEWA products were a hit with both athletes and consumers alike, helping to form strong and effective business partnerships for the brand.