Pushing delivery to the xtreme for 2020

There are many obstacles that delivery people face every single day. The most common issue? Getting stuck in back-to-back traffic, both of whether it’s cars or people. However, for Yodobashi Xtreme it’s all about speed, which is why these delivery men didn’t let anything get in their way of delivering as fast as possible. No hurdle is high enough to stop these delivery guys. Needless to say, the outcome is some of the most exciting and exhilarating video series we have ever made.

Same-day gets a whole new meaning with Xtreme 2019

We sent Pro BMX Rider Rim Nakamura, competitor in the 2020 Olympics, and Kenichi Sato, Japan’s finest Pro Free Runner, on a mission: Deliver a package for Yodobashi Xtreme Delivery in the metropolis of Tokyo. Trying to keep up with these two champions was a challenge of its own.

XTREME TAKES OFF IN 2018

Our very first Yodobashi Xtreme Delivery campaign set the course for action by racing a car, a motorbike, and a plane against the clock to deliver in record-breaking times. It was the ultimate test for a brand like Yodobashi that prides itself on innovating new ways to make their shopping experience one-of-a-kind, and a whole lot of action-packed fun for everyone involved.

Xtreme branding

People of Japan see the big red X and immediately know it’s Yodobashi Delivery Xtreme rushing off to make another customer smile. Our team at zooom conceptualized and created a corporate identity for the brand with a new logo that epitomizes the feeling of speed. This was placed on everything from the delivery trucks to the delivery people.