Knee-deep in it.
While developing the core creative idea for FW 2018, we immersed ourselves deeply into the ODLO-world once again. Collecting insights into what it really means to be out and about, to enjoy an active and social lifestyle, we hit the mark with one word: ZERO. Serving as an anchor to connect all of our communications, ZERO symbolizes an attitude that is the key-element for our new ODLO campaign. Headlines like “Zero reasons to stay home“ or “Zero stress“ carry the passion of ODLO’s mindset, while concisely expressing what great sports gear can really do for you.
Using our local knowledge of hidden gems in the mountains, we shot several videos and key-visuals for all core disciplines across the breathtaking alpine landscapes of Italy and Austria. We complimented this by developing a unique font and logo design, alongside a refined tone of voice that we’d established in SS 2018. The result was an enthusiastic and inspiring full-scale campaign, delivering a unique look and feel and united by the strong and trendy hashtag: #zeroexcuses