- ProjectBranding & Campaign
- Web odlo.com
Never change a winning team
After establishing ODLO as innovative leaders of active layering via two consecutive campaigns, we were more than excited to get started with their Spring/Summer 2019 campaign.
ODLO is synonymous with an active and social lifestyle which our campaign mirrors. Starting off, we travelled across Europe to shoot key visuals and video sequences depicting all core sports disciplines of the brand, establishing a unique look that is guaranteed to stand out across diverse media channels and touchpoints.
In the next step, we combined the imagery with motivational messages and product benefits in the form of creative headlines, that always related back to our well-established: #zeroexcuses. The result is an inspiring and highly recognizable 360-degree campaign that is as fun to watch as it was fun to make.
Another highlight of ODLO’s product range was the women trainings collection designed by the great team of Zaha Hadid Design. It was clear that this outstanding collection needed an outstanding tagline. With OWN IT we set a bold message that represented the great style, comfort and functionality of this extraordinary collection.
it's getting technical
Digging into the insights of products and explaining the science behind garments, features and technologies is one of our specialities. The tech-highlights of the ODLO SS19 product range were beside the well established Ceramicool technology, an engineered linen polyester blend called LINENCOOL, delivering excellent air permeability for optimal moisture management and natural cooling. To showcase this new feature, several 3D graphics were designed combined with a fresh explanatory video.
Your summer starts now
What would be a 360° campaign without the right print assets? For the ODLO’s sales force a printed look book is essential. Another advantage here at zooom is our own foot studio in the agency building, so we came up with a creative concept for a look book shooting and executed it within no time. With special lightning and shadow games we showcased the collection in a contemporary street style.