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The secret to a successful brand

It is a well-known fact that the best way to get people talking about your brand is with a memorable creative campaign, one that has a catchy slogan or a unique message. Think about some of the world’s most famous brands. You probably have a few in mind already, maybe you are already thinking of their logo or the slogan, perhaps even just a colour.

Having a memorable logo is one thing, but it doesn’t promise an increase in market share. So, how do you get to this level of recognition and what are the key factors to effective brand building? Of course, we’re not just going to give out our secrets to ensuring a brand’s success, but we will tell you that the real work starts long before the creative brainstorm. In fact, executing an original campaign is one of the very last steps in the process.

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Workshop it out

The first phase is defining a solid strategy - a plan for your brand’s future. At zooom, we offer a Brand Building Workshop that will assist you in differentiating yourself from competitors. The second phase is where we focus on the fundamentals for brand success, providing a strategic basis for all future communications; therefore, you can ensure that not only are you getting your message out there, but you’re also sharing it with the right people.

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Build your plan

Our Brand Building Workshop guarantees effective communication and ‘go to market’ strategies, providing insight and clarity into how you can make your brand can stand out. Trust us, we’ve worked with renowned brands like Odlo, Leica, Black Diamond, and Japanese retail giant, Yodobashi. To find out more about zooom’s strategic services or to organise a workshop, simply get in touch with our team today.

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ZOOOM MGZN

For our fifth issue of the zooom mag, we got crafty. The magazine – like our client work – is all about customised, highly-detailed, 'hand-made' work. It's also a look back at all the fun we had this year building new things, going new places, and telling new stories. Take a look into our toolbox, and see how we work. Enjoy!

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