ODLO is our kind of brand.
Their products are premium, their design innovative and eye-catching, their attention to detail uncompromising. We needed to create a vision and campaign to match.
That meant starting from scratch, on paper and, as is quite common around here, in the vicinity of one of the office coffee machines. The conclusion: reach out to a more youthful audience and consumer.
To do that, we overhauled ODLO’s brand compass, injecting a sense of fun into its CI, visuals and tone of voice while staying true to its heritage. Nothing too radical, just turning the ship’s wheel a few subtle degrees.
The result? The #mykindofcool campaign.